FOR IMMEDIATE RELEASE

Botanical Bakery, LLC Unveils New Brand and New Flavors at Winter Fancy Food Show

Napa Valley, California, January 17, 2010 - Botanical Bakery, who recently celebrated their one-year anniversary, is exhibiting for the first time at the Winter Fancy Foods Show unveiling an overhauled brand identity, package design and the introduction of a brand new exotic flavor.

“Exhibiting at the Fancy Foods Show is a dream come true for us. We can't think of a better place to introduce the culinary world our new brand and packaging,” says Sondra Wells, owner and Chief Indulgence Office at Botanical Bakery. "As most food artisans can attest, there is an inspired moment when you watch someone taste something extraordinary for the first time. We embrace that moment (and often times, embrace our new customers as well)!”

Botanical Bakery is also launching the newest flavor in their Garden Shortbread Cookie lineup – Ginger Squared. All the buttery goodness you've come to know in Botanical Bakery’s other Garden Shortbread Cookies, incorporating Ginger People's Crystallized Ginger Chips and Ginger Puree into the new recipe for a subtle infusion of ginger. 

The company learned much this past year about the specialty food industry, seeking out premium ingredient partners like Straus Family Creamery and Giusto’s Flour. After a year of perfecting the recipe, the final ingredient was having a brand that represents the sheer pleasure of subtle flavors merged with the rich buttery texture of organic butter and organic herbs and spices to create the perfect shortbread cookie for shortbread lovers and aficionados.

The company was fortunate to come across DBD International headed by Branding Jedi David Brier. "Botanical Bakery has a fantastically addictive product,” said Brier. “The challenge was to introduce a bit of theater to make the products come alive in the minds of consumers. Sondra’s passion for her product was a quality I love in clients. This became the inspiration for a brand makeover to introduce the product to a whole new legion of foodies who are gourmet shortbread lovers. This new brand image is playful, mischief and contagious, with an upper crust flair—just like the cookies."

Stop by and visit Botanical Bakery in booth 558.  Meet the team, see the new brand and taste some unique, rich and complex shortbread cookies. Let the smiling begin!

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ABOUT BOTANICAL BAKERY

 Botanical Bakery handcrafts Garden Shortbread Cookies in Napa Valley. The company's crisp, buttery cookies are all natural made with Straus Family Creamery's organic butter. Unique herb and spice flavor combinations include Fennel Pollen, Cinnamon Basil, Lemon Thyme, Lavender, and Cardamom. Seasonal flavors include Peppermint Cacao Nibs. Delicious on their own, they pair beautifully with coffee, tea, cheese and wine. Each has been professionally paired and recommendations are available. Full size cookies are packaged in a 6.5-oz gift pack and 1-oz grab and go size. Bite sized cookies are packaged in a 3.5-oz - great for sharing. 

Contact Information:

Botanical Bakery, LLC Napa Valley, California 707.344.8103

ABOUT DBD INTERNATIONAL

David Brier is the recipient of over 300 industry awards and is the Creative Director of DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help their products, events and services rise above the noise. In addition to writing widely published articles http://www.dbdintl.com/davidbrier/index.htm , David has authored of a number of books. David’s latest book is entitled Defying Gravity and Rising Above the Noise http://www.risingabovethenoise.com/thebook  covering the 8 principles to achieving brand elevation. You can reach David at david@famousnapkin.com.